Why did Qatar First Bank (QFB) decide to rebrand to Lesha Bank?

QFB has rebranded to Lesha Bank with a new look and feel to reflect its remarkable growth journey and repositioning itself as a leading investment banking institution. This comes as a natural progression at a time of important transition into a new direction towards achieving further growth locally, regionally, and globally. The brand’s refresh comes following approval from the Bank’s shareholders which was announced during the Extraordinary General Meeting (EGM) and with relevant regulatory approvals.

How will the new brand look like?

The Bank has introduced a new name and logo to represent it’s revamped brand, reflecting its new vision to achieve long-term investments. The new brand marks the Bank’s ambitious growth and mission to deliver the best to its clients and shareholders. The new brand name, Lesha, stems from the name of a city in the northwestern part of Qatar, reflecting the Bank’s deep Qatari roots and legacy, and representing its resilience, growth, prosperity, and flexibility, as well as its local heritage.

What was the inspiration behind the new logo?

Lesha Bank’s logo is supported by a modern and dynamic brand identity. In line with the Bank’s transformation and progression aiming to deliver exceptional service to its clients. the new logo represents growth and prosperity. It is an indication of the Bank’s continued commitment to build upon Lesha Bank’s legacy and carry it forward on its growth path.

 Did the Bank’s legal form change?

The current legal form of Lesha Bank remains unchanged.

 How the new identity, will help the organization to grow?

The new identity comes at a time of important transition into a new strategic direction towards achieving further growth locally, regionally, and globally with the aim to expand its investment, diversify its product portfolio while increasing its client base.

 Is the Bank merging? Or acquired?

With this rebranding QFB is not merging with any other bank nor closing. The Bank is committed to achieve growth while continuously innovating and the rebranding is based on the Bank’s new values with a goal of enhanced performance.

 Do I need to take any actions as a client or shareholder?

There is no action required from your side.

 How do I contact the bank if I have questions?

We can be contacted through below mentioned email addresses

General: information@leshabank.com
Careers: careers@leshabank.com
Media: communications@leshabank.com
Investors: investor@leshabank.com
Complaints: complaints@leshabank.com